Visual Identity System | ENO
ENO is a SaaS startup from Iceland that approached me to develop a complete visual identity system to support their brand growth and improve recognition across multiple touchpoints. Although the client provided the logo, which was not subject to changes, my role was to build a strong, modern, and cohesive brand identity around it. The challenge was to reflect ENO’s youthful and innovative spirit while also conveying trust, professionalism, and reliability.
I created a flexible design system that could be easily applied to both digital and print materials. This included defining the colour palette, typography system, visual language, graphic patterns, and layout principles—everything needed to give the brand a distinctive and consistent voice. To ensure long-term brand coherence, I also delivered a comprehensive Brand Visual Style Guide documenting all elements of the identity, including logo usage rules and variations.
The result is a bold, contemporary visual identity that helps position ENO as a serious player in the tech industry, while maintaining a fresh and creative edge.
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