Anderson Rodrigues - Event Visual Identity • Pampers

Event visual identity

Olympants Pampers Pants

I developed the creative concept, visual identity, and event architecture for the Pampers Pants launch event in Brazil, designed exclusively for Pampers brand influencers.

As Art Director, my role went beyond creating the visual identity; I collaborated closely with the 3D artist and an event production specialist to design and organise the entire event experience. This included the event architecture, stand design, and interactive activities, ensuring every detail reflected Pampers’ values and provided an engaging, memorable experience for the guests.

The result was a cohesive and immersive brand experience, where visual storytelling, space design, and playful interactions worked together to highlight the product launch in an impactful way.