Packaging Design
Menzoil
The Menzoil packaging design project was an opportunity to elevate the brand’s visual identity creatively and functionally. Initially, the goal was simply to update the label layout, but I saw the potential to enhance the entire consumer experience through the packaging design.
Creative Process: I started by analysing the packaging shape, looking for a format that was both production-friendly and reflective of Menzoil’s personality. I developed solutions that balanced aesthetics and functionality, ensuring the design would stand out on shelves.
Visual Development: Once the form was defined, I focused on creating the labels, structuring each visual element to clearly communicate product categories and reinforce the brand identity. Every detail was carefully considered to provide a cohesive and impactful experience.
Final Result: The final packaging combines functionality with strong brand presence. Attention to detail and a strategic design approach ensure Menzoil products stand out at the point of sale, consistently conveying the brand’s identity engagingly and attractively.
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androdriguespp@gmail.com
