Branding Kenoby
Kenoby is a fast-growing Brazilian SaaS with a bold vision. The branding challenge was to reflect innovation and personality without leaning into a geeky or clichéd aesthetic. The client was a fan of Star Wars but explicitly requested a brand that didn’t feel overtly geeky.
Our creative solution was subtle yet meaningful: we merged two core concepts — the lightsaber and radar, symbolising precision and the search for talent — into a minimal, sophisticated visual identity.
Custom typography and graphic elements were designed to convey movement, technology, and agility — essential traits for a modern recruitment platform. The vibrant colour palette and linear forms subtly nod to the sci-fi universe while maintaining a clean, contemporary tone. The result is a distinctive, memorable brand that speaks to innovation without relying on pop culture references.
